Quick Highlights:
- Affordable Pricing – Aims to start at a modest $30,000 MSRP or so (before any tax credits, of course), which will be lower than most other electric pickups in production today.
- Simplified Engineering – Reduces manufacturing complexity and cost by 20 percent with a design that has fewer parts.
- Mustang-Like Performance – Claims Mustang-levels of acceleration and driving fun as the iconic Ford offering.
- Innovative EV Platform – Developed from all-new, dedicated electric vehicle architecture and optimized for electrification efficiency and performance.
- U.S. Manufacturing Commitment— Production-intended American factories, backing homegrown jobs and innovation.
Affordable Power Unleashed: Ford’s $30K Electric Truck Revolution
Ford is preparing what it calls a “Model T moment” for fans of the brand’s upcoming electric truck. It is about to introduce its long-awaited $30K electric truck, the first on the new Universal EV platform. In line to launch as the 2027 Ford truck, this medium-sized electric pickup is anticipated to provide Mustang fast EV performance, with an ample interior that can house extremely productive charges, in addition to a price point that makes it one of the most cost-effective electric rural vehicles available.
Ford wants to disrupt everything about the way we think of and buy, charge, and own an electric vehicle with a new way forward that is both transformational and sustainable. And by keying in on U.S.-based assembly for these two vehicles, Ford hopes to create more good American jobs that could change the future of manufacturing! Its Universal EV platform is the foundation for future Ford SUVs, vans, and compact cars; the flexibility of this platform. Ford Motor Company press release and briefings August 2025 -with help from major outlets.
Streamlined Design with Fewer Parts
Ford’s new EV mid-size pickup will be underpinned by Ford’s highly flexible Universal EV platform, which is designed to deliver capability and value at scale. And per Ford, the platform uses 20% fewer parts and 25% fewer fasteners than traditional vehicle builds. It also simplifies wiring, cutting more than 4,000 feet (1,220 meters) of cables, reducing harness weight by about 10 kg, and thereby significantly lowering overall vehicle weight and boosting performance and fuel economy in the process.
The entire EV also adopts a 400-Volt electrical architecture to get the right interplay between fast charging speeds, cost efficiency, and performance. All this hangs off the Universal EV Production System. It replaces the traditional linear assembly line with three parallel lines of what are essentially stamping, battery-structural floor, and rear body mating modules, which come together later in the process. 40% fewer workstations and 15% faster time to produce establishes a new high bar for EV manufacturing efficiency with this method.
Compact Yet Spacious
And while the mid-size, electric truck has a similar footprint to the Ford Maverick size-wise, it packs an interior that is roomier than a Toyota RAV4, with more passenger space. Engineered for utility, it comes equipped with a variety of storage solutions — from a front trunk space (a “frunk”) perfect for securing your gear out of the elements, to a lockable overlay atop the truck bed where you can haul your outdoor gear, work tools, or recreational equipment. Add in a package that includes reduced length with ample interior room and no wasted space, and you have an electric pickup for the buyer who wants all the comfort of everyday driving matched to expected utility.
Mustang-Like Performance
Ford is keeping performance in the game with its upcoming EV pickup, even targeting a 0–60 mph time of under five seconds (the same as for the Mustang EcoBoost), so that it should have some real cred when it comes to quickness—EV excitement at Mustang speed. Central to this ability is a structural battery pack mounted in the floorpan, which not only aids chassis rigidity but also lowers the centre of gravity, thereby benefiting stability and handling as well as aerodynamic downforce.
Jeep takes an engineering approach to deliver the quick acceleration enthusiasts expect, while still retaining the confident road manners that make driving a part of NH and New England tradition. Ford’s BlueCruise hands-free driving system will also be added to the truck and there will be over-the-air software updates so the tech on board stays current long after you’ve driven home from the dealer lot.
Affordable, American-Built, Future-Ready
Ford aims to build an electric pickup for work and recreation, seeking to deliver a durable, price-accessible American-built fighter for tens of millions of customers demanding that Ford innovate and lead. The all-new small electric pickup is targeted with starting prices in the vicinity of $30,000 and built with U.S.-made, cobalt- and nickel-free lithium-iron phosphate (LFP) batteries when it goes on sale around 2026.
Pushed by a nearly $3 billion Michigan battery plant investment creating nearly 4,000 new jobs, and this includes close to 2,200 hourly jobs in Kentucky alone, which is a big shot in the arm to the local economy. Supplier sources near assembly operations, Ford’s modernized Louisville Assembly Plant begins building pickups in 2027.
Why It Matters
Ford just revealed a $30,000 electric truck that represents a seismic shift—and it comes with Mustang performance and an innovative new look. Designed on the cutting-edge Universal EV platform and made in America, this mid-size pickup demonstrates affordability with innovation. It paves the way for Ford products of the future to offer high-performance and accessibility, with reach to any driver.
Source: Ford
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As an experienced automotive journalist with six years in the field, I specialize in delivering engaging, detailed content that resonates with car enthusiasts. My passion for cars and technical expertise help me create articles that inform and inspire readers. Whether it’s a deep dive into engine tech or the latest car trends, I love breaking things down in a way that gearheads and casual drivers alike can enjoy.
