Written byKey highlights:
- The 2025 Ford Expedition just posted its best second-quarter sales in 20 years (yep, since 2005).
- It beat the Chevy Tahoe by around 1,000 units—despite Tahoe’s fresh updates and engine upgrades.
- Sales jumped by 43.9% year-over-year, thanks to its bold new design, upgraded interior, and the new Tremor model.
- Even with rising gas prices and shaky economy, big SUVs like Expedition are still flying off lots (who saw that coming?).
In a somewhat surprising turn of events, the 2025 Ford Expedition has never sold better in the second quarter in the last 20 years—or since 2005 to be precise—beating the crap out of its arch enemy in the refreshed Chevy Tahoe. Ford’s full-size SUV banged ahead with daring looks, improved interiors, and a performance-centered Tremor trim, even as it faced broader economic headwinds.
Expedition’s Q2 Surge: A 43.9 % Boom
Ford also posted a massive, year-over-year gain of 43.9% in Q2 sales results for the 2025 Expedition, its best second-quarter showing since 2005.YTD sales are 44,780 units, an increase of 3.4 percent compared to averages from this time last year.
Tahoe Falls Short: Just 1,000 Units Behind
Chevrolet’s rebuttal – a facelifted 2025 Tahoe, featuring a new 3.0L Duramax diesel, enhanced seating, and an improved center console – resulted in a notable 20.5% sales increase, with 30,268 units sold in Q2. But it couldn’t compete with the Expedition, finishing the quarter around 1,000 units behind.
And, while GM’s full-size SUV sales (the Tahoe and the GMC Yukon sold 24,688 units) were still ahead of Ford’s overall sales, the tally just for the Expedition, which outpaced the Tahoe, is significant.
What’s Fueling Ford’s Momentum?
1. Bold Redesigned Exterior & Interior
Ford redesigned the Expedition for 2025 last fall, bringing an aggressive new design and a luxurious interior that has proved a hit with customers (pickuptrucktalk.com). “For drivers, the star features continue to be the innovative split tailgate and refreshed dash layout that receive plenty of compliments from folks for their design incorporation and utility.
2. Tremor Off-Road Variant
Now, the all-new Tremor trim combines off-road capability with the family-friendly SUV functionality you’ve come to expect from the 2021 Explorer. Tremor, with its aggressive off-road tires, enhanced suspension, and technology features tailored for the trail, has quickly become a mainstay of sold vehicles.
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3. Modern Tech & Comfort Upgrades
Ford’s premium interior treatment — featuring higher-quality materials, larger screens, and a sliding center console — has helped the Expedition stand out in a segment where the interior touch and feel matter.
4. Fuel-Efficient Powertrain Options
The refreshed EcoBoost engine lineup, better fuel economy, and state-of-the-art gearbox make it more gas-friendly than in the past, as well as competitive with GM rivals.
A Resilient SUV Market Amid Economic Pressures
Even with gas prices edging toward the $4 mark, full-size SUVs, such as the Expedition, continue to be appealing to buyers. The 43.9 percent increase is a strong signal, indicating that demand for large, feature-packed SUVs remains strong, even as many people thought the segment might have lost some of its luster.
Industry Takeaway: Expedition Reclaims the Spotlight
Growing up in Michigan, I saw more Tahoes than Expeditions,” writes Pickup Truck + SUV Talk’s Tim Esterdahl. Now, “Topping the Tahoe is an eye opener,” he says, especially given “fuel and interest rate worries.
He adds:
“This quarter is the first one where the new 2025 Ford Expedition has been on sale with its new exterior, interior design, as well as the new Tremor model, among other things”.
That move by Ford — away from its former F-150-like design and into unique features like the split tailgate — is paying off. Dealers say there’s strong customer interest, with refreshed trims luring crossover buyers who might have otherwise opted for a GM vehicle.
What’s Next for Full-Size SUVs?
With consumers flocking to the feature-laden, off-road-inspired 2025 Expedition, Chevy and GMC may need to push out new updates more quickly to keep up. And though GM’s Tahoe/Yukon duo still hold a combined lead in big SUV sales, those brands will need to do better than reworking trim and sheet metal to stop the Ford hemorrhaging.
As Ford basks in this victory lap of Q2, analysts are going to be paying attention: Do they sustain this level into the second half of 2025? At least for now, full-size SUV buyers have been saying the renovated Expedition is worth saying “yes” to.
Source: TFLtruck
