Written byToyota has officially revealed the 2025 Century, its flagship luxury sedan that combines traditional Japanese craftsmanship with the latest technology. Intended to challenge luxury stalwarts like Rolls-Royce and Bentley, the new Century features a hybrid powertrain, a new interior, and a starting price of around $170,000.
A Modern Take on Japanese Luxury
Debuting at a Tokyo media event, the 2025 Toyota Century has officially revealed itself with some relatively low-key but notable changes. With the 2024 model, the car maintains its subtle elegance but adds a stately presence and contemporary updates for longtime Cadillac buyers alongside new-age buyers of luxury cars.
A Toyota spokesperson said the Century has long been a paragon of supreme Japanese craftsmanship and progress. We set out to redefine luxury in the hybrid age with the 2025 model.
Features and Specifications Highlights
Powering the 2025 Century is a hybrid powertrain with a 3.5-litre V6 and electric motors for a total output of 425 hp, lower emissions and excellent fuel economy. The power delivery is seamless, thanks to Toyota’s e-CVT transmission,
Other highlights include the following:
- Exterior: New LED headlamps, new 20-inch alloys and a bold new grille that highlights its upper-crust status
- Interior: Premium materials, power reclining leather seats with massage function, 20-speaker JBL sound system
- Technology: 12.3-inch infotainment display with wireless Apple CarPlay and Android Auto, customizable ambient lighting
- Safety: Toyota Safety Sense suite with adaptive cruise control, pre-collision with pedestrian detection, and lane tracking Assist
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A Pricey Contender in the Luxury Market
The 2025 Century launches with a base price of $170,000 making it one of Toyota’s priciest offerings. Nevertheless, its price point cuts undercut the then-new Rolls-Royce Ghost and Bentley Flying Spur, marking a substantial alternative to discreet luxury.
Personalization options will include bespoke interior finishes and unique exterior paints, which can bump the price well above the base cost.
Competing in the Ultra-Luxury Segment
The Century certainly steps into a heavyweight class populated by European masters quoting price tags to rival anything in the Rolls-Royce, Bentley, and Mercedes-Maybach realm. With these brands focused on performance and brand heritage, Toyota plays off its longstanding strengths in reliability, hybrid technology, and unbeatable interior comfort.
Industry analysts think the 2025 Century’s green hybrid system could appeal to a new class of luxury buyers seeking an environmentally friendly vehicle.
Availability and Launch Timeline
Toyota stated that the 2025 Century is planned for select markets, including Japan, Europe, and North America. Deliveries will start in mid-2025, but pre-orders will open later this year.
This is a significant new step for Toyota, putting the Century at the head of the U.S. market and on the world stage as a luxury contender.
With the Century, Toyota has taken a brave step into the future with a luxury vehicle that few rivals can match for sustainability. Just what sort of dent the Century will be able to make in the ultra-competitive luxury market will have to be seen. Still, a combination of tradition, technology, and sustainable hedonism means that the Century is set to make some serious waves again.
Source: Toyota
